Tony Fadell, the visionary behind the iPod and Nest thermostat, shares how designers see the world differently, asking the question, "Could things be better?" In this insightful and humorous talk, Fadell reveals how noticing the small details can lead to big changes and how designers can drive innovation by questioning the everyday things we often take for granted. Key topics include:
How habituation influences our interaction with everyday objects
The basic rules and mindset that guide designers
Examples of everyday items that have been transformed by designers’ ability to notice
This lesson is based on the TED Talk, The First Secret of Design is... Noticing by Tony Fadell.
